From Data to AI–driven Creativity with Saint 

Amsterdam, August 2025

Where branded content meets the power of (private) AI 

Saint is an AI-native creative company built by creatives and techies who are rewriting the rules to lead today’s creative reality. 

They’ve built AI from their core, not just a tool they use; it’s the system they build from – to amplify human imagination and push creativity beyond its limits. Its mission is to scale creative excellence with AI, private data, and human insight, empowering brands to rethink how content is created, validated, and delivered. To be faster, smarter, and more innovative than ever before.  
  

At the core of everything is a private AI cloud (Halo), built on private EU infrastructure from Nebul and powered by Nvidia, to securely handle large volumes of sensitive client data with efficiency and scale. Built on Private AI Cloud from Nebul, the solution also enables fine-tuning of large language models (LLMs) to meet the specific needs of individual clients or industries. All to create best-in-class content and customer experiences. 

Saint is here for brands ready to turn their own data and intelligence into competitive advantage, owning and shaping their creative future through bespoke, private solutions. 

’’Rooted in AI and driven by imagination, we believe in the transformative fusion of artificial intelligence and human creativity. By blending machine intelligence with human perspective, we’re shaping a future of content that’s not just faster and smarter – but more original, more impactful, and more innovative than ever before.’’ – Stephanie Robles, Chief Executive Officer at Saint 

Building a unique solution in a Private European AI cloud 

As Saint works with highly sensitive data from their clients, it is crucial for the team to avoid public cloud solutions. In their creative industry, there is a growing concern regarding big tech companies training on sensitive client data or the accidental exposure of such information.  

Halo as a custom solution by Saint 

Halo is a proprietary, self-learning AI platform hosted within a secure private cloud. Its design offers unparalleled flexibility, enabling the creation of tailored solutions for each client. Continuously evolving and learning, Halo’s forward-thinking capabilities ensure that those who use it remain ahead of the curve. 

With Nebul, Saint has developed a custom framework that allows them to handle large volumes of sensitive client data efficiently. When necessary, with Nebul, Saint would be able to fine-tune LLMs to be tailored to one of their clients or a specific industry.  

’’We’ve built tools that let us generate consistent visuals and concepts – same person, same object, same style. That’s vital in brand storytelling. Clients know their data doesn’t just go into a model. It becomes part of a secure creative process, tailored to their tone, brand, and audience.’’ Harm-Jan van der Mark, Creative Director at Saint 

As part of their services, Saint creates compelling creative content for clients by using their data to develop visuals, campaign concepts, and more. By integrating this data into a secure infrastructure, Saint ensures a consistent tone of voice across all materials – staying on-brief, on-brand, and aligned with client guidelines and industry regulations. 

Collaboration is the key  

As a startup without a full in-house tech team, Saint has relied heavily on the expertise of Nebul’s team of AI developers, AI engineers and software developers. As a startup without a full in-house tech team, Saint has relied heavily on the expertise of Nebul’s team of AI developers. Nebul has produced and delivered the core infrastructure, including a private AI cloud that powers its operations. 

’’Over the past few months, we have worked side by side in a productive way. I appreciate how proactive Nebul has been, often identifying solutions before we realised we needed them. On our side, we bring deep knowledge of our clients, the creative industry, and our market’s needs. Combining that with Nebul’s tech expertise has resulted in this custom setup, aptly named Halo.’’ Maurits de Vries, Chief Technology Officer at Saint 

Next steps, future planning 

This collaboration is not just a beginning; it’s the foundation of an ambitious, proprietary future. With Nebul’s private cloud infrastructure powering Saint’s creative engine, we are building a next-generation toolset designed for speed, autonomy, and continuous evolution. By leveraging Nebul’s secure, high-performance private cloud, we can build, iterate, and deploy at the speed of change, adapting in real time to public models, shifting industry standards, and emerging client needs.  

Their shared vision is clear: to create a platform where strategy and execution move as one. Where brands gain increasing control over their creative intelligence, and where agility is not a feature, it’s the foundation. Together, Saint and Nebul are shaping a future where innovation isn’t delayed by infrastructure. 

About Saint: 

Saint is an AI-native creative company built by creatives and techies who are rewriting the rules to lead today’s creative reality. Saint is here for brands ready to turn their own data and intelligence into competitive advantage, owning and shaping their creative future through bespoke, private solutions. 

More information can be found via: www.saint.amsterdam  

About Nebul  

Nebul is a European leader in private AI infrastructure and sovereign cloud services,
providing advanced supercomputing platforms, secure AI solutions, and end-to-end support for deploying and scaling AI workloads. Trusted by enterprises and public institutions across the EU, Nebul helps organizations adopt AI with confidence, performance, and full regulatory compliance. 

More information can be found via: www.nebul.com 

Press Contact Information  

For media inquiries, product offering, or more information about our partnership, please  contact us at:  

➔ Nebul: www.nebul.com | +31 (0)882 040 300  

➔ Saint: www.saint.amsterdam | +31 (6) 112 938 28